Think of Spain and many things come to mind...Flamenco, siestas, olive oil, beaches, red wine, bull fights etc...Older tourists might remember that, yes, a brutal dictator recently ruled these lands and of course there is all that black legend stuff associated with Spain...Inquisitions and the likes.
With all that in mind, when choosing an image to promote the country, or flights to it, what would you choose?
The Alhambra?
Barcelona?
The beaches?
Well, you would if you were working for any other company than Hungarian Airlines.
It seems in a recent promotional campaign they have unfortunately chosen the "Valle de los Caidos", Franco's mausoleum that was built with slave labour, as their promotional shot.
Kinda like Germany using Dachau in a discover Germany campaign don't you think?
No comments:
Post a Comment