About Me

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Troy Nahumko is an award-winning author based in Caceres, Spain. His recent work focuses on travels around the Mediterranean, from Tangier to Istanbul. As a writer and photographer he has contributed to newspapers and media such as Lonely Planet, The Globe and Mail, The Sydney Morning Herald, The Toronto Star, Counterpunch,The Irish World, The Straits Times, The Calgary Herald, Khaleej Times, DW-World, Rabble and El Pais. He also writes a bi-weekly op-ed column 'Camino a Ítaca' for the Spanish newspaper HOY. His book, Stories Left in Stone, Trails and Traces in Cáceres, Spain is published by the University of Alberta Press. As an ESL materials writer he has worked with publishers such as Macmillan and CUP.

Sunday, February 15, 2009

Creative Advertising

A composite picture of the Bahamas and the Costa Brava Photograph: Albert Gea/Reuters and Dorgie Productions/Getty

Which destination would you choose?

Seems like the Spanish tourist board thought the same and decided to use a picture taken in the Bahamas rather that one taken here in Spain in their latest campaign.

The funny thing is that even when confronted, they don't seem to be too repentant and freely admitted it. I guess you have to give them a little credit, at least for being honestly dishonest?

I've been living in Spain off and on for years now and I must admit I avoid the concrete coasts like the plague. I do have to tip my hat to them though, no matter what, the hoards seem to come back, don't they?

A funny photo montage here.

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