A surprising Pop Star twist in this week's Camino a Ítaca. Taylor Swift now rules the world. I'm only wondering if her message will settle among everyone. Click over to read the originally published article in Spanish in the HOY or read the English translation below. (PDF en castellano abajo)
There are few things that
Americans do better than sell themselves. Substance and quality aren’t
necessarily what concerns them. In their case, size does matter. From wild west
snake oil salesmen to former presidents, they’ll guarantee what they have to
offer is bigger and better than anything else.
Their particular carnival
last Sunday was no different. In a country known for navel-gazing, they proudly
tout their Super Bowl as the world’s largest sporting event. Granted, it is
watched by more than 100 million Americans, but it’s an event that barely
registers a blip on people’s radars outside of North America.
But this year was
different. There was something new in the mix of barely concealed violence and
slow-paced boredom that usually make up the game. It was even showing up on the
leading pages of El Pais. Something that had nothing to do with the game itself
was drawing more interest and attention to the match than ever. The woman whose
recent tour grossed more than a billion dollars in ticket sales was added to
the mix. America’s sweetheart, Taylor Swift was dating one of the players.
This wouldn’t have been
strange had she just been a wallflower hanging off the arm of a popular sports
personality. In fact, it would have seemed as stereotypically American as proms
and cowboy movies.
But the case is that
Taylor Swift isn’t your average shrinking violet, but instead a strongly
independent businesswoman with a global army of fanatical followers unmatched
by anyone else. And she’s someone who isn’t afraid of expressing her
progressive views on LGBTQ+ and women’s rights, racial justice and climate
change.
And this had the right in
panic.
In the twisted carnival of
American politics, where reality and absurdity collide like runaway
rollercoasters, one might not expect to find the ethereal presence of a pop
sensation. Yet, in this tumultuous era, the enigmatic force known as Taylor
Swift has emerged as an unexpected puppeteer, pulling strings in the shadows of
Washington like a maestro orchestrating a symphony of chaos.
In the hallucinogenic
landscape of contemporary politics, where truth is elusive and conspiracy
theories flourish like wildflowers in a fever dream, Swift has become an
unwitting symbol of influence. One whose voice can sway hundreds of millions of
voters and one that could influence an election.
Terrified speakers on the
right prophesized worst-case scenarios of her boyfriend proposing to her during
peak viewing time and then her announcing her support for Biden in the upcoming
election. It was a potentially progressive silver bullet in the penurious heart
of the conservative world of professional sports. It was their worst nightmare.
The reptilian
retrogressive right greatly fear the power of those who imagine, those who
create. It contrasts dramatically with their instinct to deconstruct. They will
sing along to their songs but when it comes time to politics, insist on them
staying inside their lane. As if the world of culture was somehow divested from
everyday life.
From the Grammys to the Goyas, artists have been speaking out. Now I just hope that Taylor’s Swifties translate and adapt her speech and stem the tide of the ultras amongst the youth here in Spain.